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Complaints procedure apparently broken

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I wrote a carefully considered complaint about as poor customer service experience on August 14. The website complaint page states that replies will be made in five working days. An email acknowledgment re-stated this time as 20 days. I chased it up three weeks later and the customer service op claimed that there was no record of my complaint. A further phone call at 18 working days was met with intransigence bordering on rudeness -- there is apparently no route for a complainant to speak to people who know about complaints i.e. in the complaints section. I wrote a letter to Lucy Gilmore, the director, at Bradley Stoke, and also sent an email reminder that the complaint was out of time and a telephone call without further delay would be mutually helpful and appropriate.

There has been no actual reply, just the email acknowledgement referred to.

• Most issues can be sorted out fairly easily via a conversation with a knowledgeable person.
• An impersonal, bureaucratic approach which 'stonewalls' the person trying to be heard will always inflame a difficult situation.
• Failure to make a meaningful reply with reasonable promptness will always exacerbate a grievance into anger – and that can be costly.

In 1965 I remember customer 'service' which was like this. Customer relationships were not greatly valued or understood at that time. Most companies have learned a lot in 50 years and become far more professional -- apparently the RAC is still back in 1965. I am appalled by the unprofessional, intransigent responses I have encountered at every level in trying to take this (relatively straightforward) complaint forward. I do feel the need to warn prospective members of this via consumer organisations.

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