What are your thoughts on Pot Holes???

Hi All,

I cam across this YouTube video earlier about how the AA wants to combat Pot Holes.
http://youtu.be/PaZni1za3vM

What do you think to there idea?
If something can be done like this for Pot Holes that's quick easy and last a long time why not go for it. But make the colour black and no logo would be nice.

Thanks.